Waterford River Rhythms, Inc. Waterford River Rhythms
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Waterford River Rhythms, Cooler by the River

2026

FREE MUSIC IN THE PARK
Every Other Thursday
June 4 - August 27
6:30pm To 9:00pm

Contact Info

  • General Inquiry
    info@waterfordriverrhythms.org
  • Band Inquiry
    music@waterfordriverrhythms.org
  • Location
    Village Hall Park
    123 N. River Street, Waterford, WI 53185

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WRR FAQs

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  • FAQs

Frequently Asked Questions

We continually receive and answer a lot of questions regarding the River Rhythms shows either on Facebook, in FB Messenger or via email.

So we decided to take the ones that are asked the most and place the answers here.

Hopefully this gets you the answers you're looking for sooner. But if you have a question that's not answered here, certainly reach out.

Everything you need to know before you head down to the river.

Can I bring a cooler?

Yes! Coolers are welcome. Bring your own food and drinks and make yourself at home.

Should we bring our own chairs?

Yep - most people bring lawn chairs and/or blankets. Some people even bring small tables for snacks.

Do you sell food?

Yes. The Exchange typically sells upscale sandwiches.

Do you sell alcohol?

Yes. The Waterford Lions Club sells beer and seltzers, and The Waterford Stillhouse sells their own alcohol and wine. And yes - outside alcohol is allowed, too. Please enjoy responsibly.

What time do the shows start?

All shows start at 6:30 PM and usually run until about 9:00 PM.

Is there parking nearby?

Parking isn't ideal and it's mostly street parking. The earlier you arrive, the closer you'll be. There's a small municipal lot across the river and another lot in 10 Club Park.

Can I bring my dog?

No dogs on the grass in the park (Village ordinance). Dogs are allowed on the asphalt areas - just not in the park lawn.

What if it rains?

If we need to cancel due to weather, we usually decide by early afternoon. We'll post updates on our website and Facebook, and we also notify Village Hall. If the forecast is "iffy," we usually go ahead and take our chances.

Can I hand out literature or promotional materials for my business?

No - please don't. River Rhythms is a community event, not a marketing event.

Can I vend at the park?

No. The only businesses allowed to sell/vend at the park are our sponsors.

Do you sell merchandise?

Yes! River Rhythms sells shirts and other branded merch. What's available can vary by season.

Is there handicap parking?

We have limited handicap parking - the earlier you arrive, the better. We're working with the Village to improve this, but space is limited.

Are the concerts family-friendly?

Yes - 100%. River Rhythms is a family-friendly community event.

Is smoking allowed in the park?

Yes, smoking is allowed - just please be considerate of your neighbors (and the wind).

Can I reserve space for a large group?

No, reserved "claimed" areas aren't allowed. It's first-come, first-served seating.

Are restrooms available?

Yes. We have portable bathrooms on site.

Do the shows cost anything to attend?

Nope - the shows are free to attend thanks to our amazing sponsors.

Waterford River Rhythms

Waterford River Rhythms, Inc. is a Wisconsin 501(c)(3) non-profit corporation located in Waterford, WI.

The "Waterford River Rhythms" name, logo and tag line "Cooler by the River" is a Registered Service Mark of Waterford River Rhythms, Inc.

Carry-ins are allowed in the Park, your furry friends are not. Dogs have to stay on the asphalt per Village Ordinance. Thank you.

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Find Us

  • 123 N. River Street, Waterford, WI 53185

Contact Us

Al Sikora, of Waterford Design, is the creator and co-founder of the event. He also manages production, promotion, sponsorship acquisition and is the music curator.

Band selection is juried and bias. We only hire bands that we can check out live. Al can be contacted at the email and social links below.

  • General Inquiry
  • Band Inquiry
  • Facebook

© Copyright Waterford River Rhythms, Inc. All Rights Reserved.

  • Waterford Design Technologies Web Site courtesy of Waterford Design